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BuzzLogic is a digital media company with a data-driven ad platform built to optimize advertising across the largest pool of trusted blog content on the web. We combine proprietary conversational analytics with industry-leading audience targeting data to maximize performance - and provide contextual insight to boost results. Check out our clients...

10 Reasons Marketers Need Conversational Media
1: 101 million web users read blogs comScore
2: Blog readership spiked 300% from 2004-2008 Jupiter Research
3: Social networking and blog activity accounts for 17% of all time spent online Nielsen
4: 70% of bloggers write about brands organically Technorati
5: Almost half post product reviews Technorati
6: 65% of blog readers access blogs specifically to get an opinion Synovate
7: 1 in 5 consumers rely on UGC to decide which shampoo to buy Penn, Schoen and Berland
8: 40% of online moms use social media for product recommendations Babycenter.com
9: 92% of people trust user reviews over in-store sales clerks Penn, Schoen and Berland
10: 52% of readers say blogs factored into the critical moment they decided to buy Jupiter Research

News Coverage

ClickZ: June 1, 2010

The Backdoor to Social Media More »

MediaPost: March 15, 2010

It’s Time For Paid Media to Get Social More »

Press Releases

July 13, 2010

BuzzLogic Names John Donahue Chief Technology Officer More »

May 20, 2010

BuzzLogic Adds Real Girls Media as Newest Partner More »

Latest Posts

BUZZBlog All Posts »

My 5Qs with Tameka Kee

I wanted to share with you an interview I did with Tameka Kee from Digiday Daily on my new position at BuzzLogic. Check it out by following this link digiday:DAILY – 5Qs with BuzzLogic’s New CTO

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Social Unites Paid & Earned Media

This week’s AdWeek article, Traditional Ads Yield Social Traction, was a fantastic look at how paid media can influence earned [...]

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Media Vine Videoblog All Videos »

Digital buzz takes on a whole new meaning in this monthly series from BuzzLogic, where agency players and brands spill social media success secrets over a glass of wine.

Pete Cashmore: From Start Up to Media Mogul.

The roguish Pete Cashmore stops by to tell us the founding story of Mashable, and what separates him from the [...]

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Research
The first ever Social Media Buyer's Guide is here! BuzzLogic was proud to contribute to this essential toolkit for agencies and marketers looking to drive successful social media campaigns. Download Now »
Whitepaper
Contextual targeting is so yesterday. Grab our latest white paper to learn how social intelligence can dramatically improve paid media ROI. Download Now »
  • BuzzLogic optimizes advertising across the trusted peer media influencing your audience's purchase behavior.
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