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BuzzLogic is a digital media company with a data-driven ad platform built to optimize advertising across the largest pool of trusted blog content on the web. We combine proprietary conversational analytics with industry-leading audience targeting data to maximize performance - and provide contextual insight to boost results. Check out our clients...

10 Reasons Marketers Need Conversational Media
1: 101 million web users read blogs comScore
2: Blog readership spiked 300% from 2004-2008 Jupiter Research
3: Social networking and blog activity accounts for 17% of all time spent online Nielsen
4: 70% of bloggers write about brands organically Technorati
5: Almost half post product reviews Technorati
6: 65% of blog readers access blogs specifically to get an opinion Synovate
7: 1 in 5 consumers rely on UGC to decide which shampoo to buy Penn, Schoen and Berland
8: 40% of online moms use social media for product recommendations Babycenter.com
9: 92% of people trust user reviews over in-store sales clerks Penn, Schoen and Berland
10: 52% of readers say blogs factored into the critical moment they decided to buy Jupiter Research

News Coverage

MediaPost: October 14, 2009

Branding Online: A Perfect Storm More »

BusinessWeek: September 1, 2009

It’s Time For Brands to Get Social More »

Press Releases

January 14, 2010

Peter O’Sullivan Joins BuzzLogic as Vice President of Sales More »

November 5, 2009

BuzzLogic for Media Partners Launches with IDG TechNetwork as Inaugural Partner More »

Latest Posts

BUZZBlog All Posts »

BuzzLogic #1 in comScore – 78 MM Uniques and Counting!

Last week marked another big milestone for BuzzLogic – we’re now ranked by comScore as the single biggest access point ...

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Crystal Ball: Social Media Will Scale in 2010

Technical innovation combined with a maturing market means social media may soon live up to its advertising promise.

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Media Vine Videoblog All Videos »

Digital buzz takes on a whole new meaning in this monthly series from BuzzLogic, where agency players and brands spill social media success secrets over a glass of wine.

Cory Treffiletti: Social Media is Changin’ the Game

Cory Treffiletti, MediaPost columnist and Catalyst:SF exec, shares how the growth of social media is forcing the interactive agency model to evolve.

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Research
Social media has transformed how people consume online media - old rules do not apply. Access the latest IAB-supported metrics to better plan, target and measure social media ad campaigns. Download Now »
Whitepaper
Contextual targeting is so yesterday. Grab our latest white paper to learn how social intelligence can dramatically improve paid media ROI. Download Now »

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