‘Tis the season…..for penny pinching. With the long-awaited Black Friday and Cyber Monday just around the corner, time will soon tell just how hard the recession has hit holiday spenders. One area where consumer interest is still piqued – and impressive deals have emerged – is in consumer electronics. Naturally this is a vertical that represents quite a formidable blogger contingency.
Our latest analysis for PR Week takes a deep dive into conversations around holiday shopping, electronics, gadgets, specific retailers and some tech categories like HDTVs and blu-ray DVDs.
You can check out the full PR Week report for all the gory details, but some highlights here:
-Gizmodo calls out Wal-mart’s Black Friday deals on electronics (a Samsung 10.2MP digital camera for $69?) as being ultra special this year.
-Across the lion’s share of the conversations we analyzed, Samsung was a clear winner dominating roughly 40% of all HDTV influencer discussion with an overall positive tone.
-What do the influencers know that your average shopper doesn’t? Some appear to have the inside scoop on smart spending strategies. JuicyDreamingDiva pumps the Ebates website as a place to score cash rebates at more than 900 retailers. And Xbox360 Fanboy has published a handy SKU comparison chart to make it easy for anyone to compare items and navigate the best console deal online.
This much is for sure: whatever your gift giving pleasure, checking out some blogs this season may help you stretch that holiday budget that much further.