The irony can be painful – you’re doing all you can to save money this holiday season, so why does the travel industry have to make that get-away so tempting with out-of-control deals? Our latest analysis for PR Week dips into the blogosphere for insight into where consumers’ heads are at when it comes to holiday travel this year.
Some highlights:
-When it comes to a preferred mode of travel, more folks appear to be putting the pedal to the medal. In looking at the size of conversations around “holiday travel” and “cars” as compared to “air”, “train” and “bus,” the conversation around “cars” dominated with well over 15,000 influential posts. Looks like those cheap gas prices are too good to pass up.
-Regardless of the mode of travel, bloggers have opinions to spare – the influential Ask Patty offers tips for traveling with infants, children and pets and Cheap Airline Tickets News, is a top influencer on conversations around “affordable air travel.”
Check out PR Week for the full report – there’s plenty of rich conversation out there for travel/hospitality brands looking to jump in.