Cory Treffiletti: Social Media is Changin’ the Game

What do agencies do best? Spend money. Social media opens up new ways to engage that go outside traditional buying. Ergo, the agency emphasis on tactical execution needs to flip, and firms to need to build strength as strategic partners. Cory Treffiletti, MediaPost’s Online Spin master and Catalyst SF exec shares how the growth of social media is forcing the interactive agency model to evolve.