Our team at BuzzLogic has been hard at work, with what we believe is a very exciting development designed to help propel conversational marketing and advertising forward – our new Conversational Advertising Dashboard. We owe a great deal to our agency and brand customers for helping guide our thinking (thank you!). Hands down they told us they wanted a clear visual and metrics driven understanding of conversations taking place in blogs and other social publishing platforms, deeper understanding of how advertising performs within specific conversations to help guide their creative and planning processes, and the transparency and control to get comfortable with the sites and content where their ads appear. Today, we’re announcing these capabilities for our advertisers.

More and more, we’re seeing incredible work in the agency world bringing together Search, Display and Digital WOM. We’re big believers in the power of synergy between the three, and excited to play a role in helping pull them together.

We still plan to go further… The technology was designed blog platform independent and ad network independent, and we hope to make it available to the other network and publishing companies who are also working hard to advance our segment of the digital media industry. We’re doing our best to simplify the media buying process in conversational media, and we look forward to sharing that capability.

The Conversational Advertising Dashboard was a huge undertaking to develop, I’m very proud of our team for achieving this level of accomplishment.

Rob Crumpler
CEO