Is blogging really just a phenomenon for us old folks? Pew Research Center released a report this week saying teens and young people have ditched blogging in favor of social networks, while blogging activities have actually increased among “old people”, or adults over age 30.
ReadWriteWeb offers the viewpoint that maybe teens were never that into blogging in the first place, which is an interesting thought. Commenters to this post, some of whom are young adults themselves, offered the perspective that teens lack the knowledge, expertise and dedication to stand out in the saturated blog market. Others say it comes as no surprise, given that kids aren’t interested in immersing themselves in pressing issues or the latest news — they just want to “chat with each other.” This isn’t a sign of blogging’s imminent death; rather, just the obvious fact that the best content is written by those with experience and motivation.
While Pew’s survey views blogging as passe, the numbers from an audience perspective tell quite a different story. According to comScore, blogs experienced a 23 percent growth in audience during 2009, and in an even more telling metric, time spent on blogs went up 43 percent in the same period (while time spent on portals went down 13 percent in the same time period).
Looking at BuzzLogic’s own demographics, through blogs, we reach roughly 44 percent of all 12-24 year olds who are online. The 2008 Jupiter survey we conducted of more than 2,000 online consumers indicated that 48 percent of all blog readers are 18-34 years of age. Millenials may be less inclined to blog themselves, but that doesn’t stop them from spending plenty of time on them.
What do you think?

