• Build global awareness for wireless technology leader’s platform-agnostic wireless service; rise above industry “noise” to gain mindshare

Solution

• LEVEL integrated digital advertising with its client’s public relations, sales and marketing efforts (including microsites, SEO, display advertising and conversation targeting)
• As a key component, BuzzLogic targeted relevant conversations within geographic target areas in Europe and Latin America.
• Client's brand associated with influential conversations around mobile tech and competitors; reached qualified audiences as they moved from awareness to research.

Results

• Three-month BuzzLogic campaign targeted across 524 sites, running two different ads in three display sizes
• Provided more clicks per impressions faster than the ad networks utilized in the overall campaign; overall response rate was almost triple the industry average
• Unique targeting and optimization helped decrease costs by over 300 percent.

• Reach “almost new” organic users
• Build awareness around organic food with moms and college-age adults
• Increase site traffic

Approach:

• BuzzLogic identified conversations to target - including parenting, novice organic interests, healthy living, beauty and popular culture.
• BuzzLogic then orchestrated a buy across sites leading these conversations, spanning multiple networks in the process, to reach audiences immersed in these topics.

Results:

• Outperformed traditional ad network buys by more than 2x.
• Outperformed ad buys on a social networking site dedicated to moms – one of the OTA’s most important constituents –by more than 4x.
• Uncovered new audiences by focusing on content outside of OTA’s core business (audiences engaged with fitness/pop culture conversations produced highest response rate)

• Incent parents in key markets to request Sprout from cable providers
• Drive Sprout brand awareness and website traffic

Approach:

• BuzzLogic measured conversations around Sprout’s brand, individual TV shows, competitive networks, and general parenting topics to uncover the top sites leading these discussions.
• BuzzLogic then ran a 2 month long campaign focused on 10 key markets across 164 top conversational properties.

Results:

• Overall campaign click-through (CTR) of .22%, reach of 3 MM
• Sprout received a significant amount of requests via 866-9-SPROUT and SproutPlease.com
• Sparked positive conversation on SproutPlease.com message board
• Sprout launched in five of the target markets in 2008