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Our Clients
Case Studies

Our Clients

BuzzLogic works with some of the world’s biggest agencies and brands across technology, media and entertainment, retail, fashion and CPG.

Case Study

BuzzLogic Helps HP Capitalize on Fashionista Blog Chatter

Goals

Drive national awareness around HP’s association with a hit reality TV show focused on fashion design.

Fuel participation in a show-related contest/give-away.

Solution

Determine influential voices with high-quality, link-rich content about the show, featured designers and its stars.

Flash creative ran across influential sites from January 26-April 12.

Results

Top performer on overall media plan.

Response rates 10% higher than industry averages for blogs.

Conversations around HP on influential fashion blogs increased 32% over the course of the paid media campaign.

Testimonial

“BuzzLogic merges traditional advertiser metrics with social analysis of the conversational landscape, and is the only company I’ve seen offering advertisers a way to bridge the gap between a straightforward ad buy and relationship-based programs, like digital word of mouth.”

David Berkowitz, director of emerging media and client strategy at 360i

Case Study

BuzzLogic Delivers 3x the Response Rate

Goals

Work with agency, LEVEL Studios to build global awareness for wireless technology leader’s platform-agnostic wireless service; rise above industry "noise" to gain mindshare.

Solution

LEVEL integrated digital advertising with its client’s public relations, sales and marketing efforts (including microsites, SEO, display advertising and conversation targeting)

As a key component, BuzzLogic targeted relevant conversations within geographic target areas in Europe and Latin America.

Client's brand associated with influential conversations around mobile tech and competitors; reached qualified audiences as they moved from awareness to research.

Results

Three-month BuzzLogic campaign targeted across 524 sites, running two different ads in three display sizes.

Provided more clicks per impressions faster than the ad networks utilized in the overall campaign; overall response rate was almost triple the industry average.

Unique targeting and optimization helped decrease costs by over 300 percent.

Testimonial

“BuzzLogic makes it easy to understand online conversations as they relate to advertising performance, enabling us to increase the efficacy of campaigns and justify the spend.”

John Donahue, global director of business intelligence analytics, OmnicomMediaGroup

Case Study

Performance Spikes 2-4x with BuzzLogic Campaign

Goals

Reach “almost new” organic users.

Build awareness around organic food with moms and college-age adults.

Increase site traffic.

Solution

BuzzLogic identified influential blogs across key subjects, including parenting, novice organic interests, healthy living, beauty and popular culture.

BuzzLogic then orchestrated a buy across sites leading these conversations, spanning multiple networks in the process, to reach audiences immersed in these topics.

Results

Outperformed traditional ad network buys by more than 2x.

Outperformed ad buys on a social networking site dedicated to moms – one of the OTA’s most important constituents – by more than 4x.

Uncovered new audiences by focusing on content outside of OTA’s core business (audiences engaged with fitness/pop culture conversations produced highest response rate).

Testimonial
Case Study

TV Network Expands Market Share with BuzzLogic

Goals

Incent parents in key markets to request Sprout from cable providers.

Drive Sprout brand awareness and website traffic.

Solution

BuzzLogic surfaced influential authors discussing Sprout’s brand, individual TV shows, competitive networks, and general parenting topics to uncover the top sites leading these discussions.

BuzzLogic launched a two-month long campaign focused on 10 key markets across 164 top conversational properties.

Results

Overall CTR was more than double the industry average.

Sprout received a significant amount of requests via 866-9-SPROUT and SproutPlease.com.

Sparked positive conversation on SproutPlease.com message board.

Sprout successfully launched in five of the target markets in 2008.

"BuzzLogic's approach to targeting advertising toward specific conversations is different and effective - they got us in front of just the right audience."

Shannon Vacca, Senior Marketing Manager, PBS Kids Sprout

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BuzzLogic optimizes advertising across the trusted peer media influencing your audience's purchase behavior.
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