Conversations = Brand Impact

The power of the Web as a branding vehicle has yet to be truly realized. However, recent studies show web advertising has tremendous impact: according to comScore, those exposed to branded display spent around 34 minutes per unique visitor on the advertiser’s site, and spent 7 percent more money than those who were not.

At BuzzLogic, we believe the secret to successfully building brands online is dependent on finding an audience ready to hear a message – and conversational media’s extremely personal, interactive nature makes it possible for brands to engage passionate audiences at a critical moment. As consumers move down the purchase funnel from awareness about a brand to consideration and preference, conversational media become a virtual sounding board: 92% of respondents in a recent study said they had more confidence in information they seek out online on blogs and product review sites than anything coming from a salesclerk or other source. What’s more, 52 percent of respondents who trust blogs for purchase decisions say blogs played a role in the exact moment they decided to move forward with a purchase.

This content is powerful – and ubiquitous. In the last four years, blog readership has grown 300 percent. According to comScore, blogs in aggregate attract 101 million unique U.S. visitors per month, and according to eMarketer, between 60 and 70 percent of all Internet users read conversational media like blogs.

BuzzLogic’s ad targeting platform increases display, rich media and video advertising ROI for brands by identifying the quality blogs and other peer sites responsible for shaping consumer perception and buying behavior. The platform layers in third-party audience measurement and intent data to create a perfect storm of ready-to-buy shoppers seeking product guidance from trusted sources. BuzzLogic also enables top media companies to benefit from its platform by gaining access to relevant, conversationally-targeted campaigns and new revenue.

With more than 78 million monthly uniques, BuzzLogic represents access to the largest pool of trusted blog content on the Web, connecting advertisers to millions of consumers passionate about everything from gaming and gadgets to parenthood and politics.