Advertisers

What does BuzzLogic actually do?
Social media can be volatile. How does BuzzLogic guarantee my brand will be protected?
I need to reach a very wide audience – can a BuzzLogic campaign scale?
Do people who are engaged with social media respond to ads? Are they in the right frame of mind?
How do you measure success?

Media Partners

Why would a media company partner with BuzzLogic?
How do media companies work with you?
What kind of partners are you looking for?
How is this different from how I would work with an ad network?
I’m an individual publisher/blogger. Can I work with BuzzLogic?
I still have questions. Can I talk to a real person?

Advertiser FAQ

What does BuzzLogic actually do?

BuzzLogic’s conversational media platform locates where users are most engaged around topics. We then enable you to advertise in peer-to-peer environments where content is trusted, author expertise is sought after, and social engagement is high. Our approach helps you safely align your brand messages with highly relevant and credible peer media.

Social media can be volatile. How does BuzzLogic guarantee my brand will be protected?

At BuzzLogic, brand safeguarding is something we take very seriously. We address this from multiple angles. First, our technology is built to rank content environments based on factors like content freshness and an author’s topical expertise. But we recognize technology can’t do everything; in addition, our in house Media Team editorially vets every single site before we place your ad. Third, BuzzLogic believes advertisers have every right to understand where their ads go before they get there. We offer complete transparency into site lists before launching a campaign.

I need to reach a very wide audience – can a BuzzLogic campaign scale?

With more than 78 million unique users, BuzzLogic represents the largest pool of quality blog content anywhere on the web. Our platform, combined with our Media Partner model, reduces fragmentation headaches for advertisers with the ability to target campaigns across different sites, platforms and networks. That means you get both the targeting effectiveness and scale you require.

Do people who are engaged with social media respond to ads? Are they in the right frame of mind?

We think so – if you know how to target the right audience. Fifty percent of frequent blog readers say they take some form of action after viewing an ad, which tells us that trusted, conversational content attracts a loyal audience. In fact, conversational media like peer review sites are literally the go-to sources of information for millions consumers honing in on purchase decisions. Building brand awareness in these environments can help consumers move more quickly from consideration to action when it comes to your product or brand.

How do you measure success?

It’s the million dollar question. And while there’s no single universal social media metric yet available, BuzzLogic makes sure that whatever your campaign goals are, we clearly map to them. Be it fueling microsite traffic, driving video downloads, or engaging users with polls, contest and games, our platform uncovers the environments where you can get more of what you’re looking for. What’s more, our IAB-defined conversational analytics go a step further to help you quantify marketing impact in terms of Conversation Size and Share of Conversation – delivering additional insights that allow you to fine-tune future campaigns.

Media Partner FAQ

Why would a media company partner with BuzzLogic?

We help media companies realize the value their properties or sites deliver relative to the broader conversations they influence, which paves the way for new monetization opportunities.

Your content could be playing an unexpected role in a conversation about a topic or sub-topic. BuzzLogic’s platform can unearth this often unrecognized value by factoring in criteria like conversational relevance and social interaction in how it prioritizes inventory – these elements help boost response for an advertiser, which can increase value for a media partner. In addition, BuzzLogic media partners can extend the reach of their brand-name advertiser campaigns with access to BuzzLogic’s own media partner network.

How do media companies work with you?

Once a partner, BuzzLogic’s platform identifies sites and content relevant to conversations our advertisers care about, then makes inventory available as part of an advertisers BuzzLogic campaign. On a campaign basis, BuzzLogic’s platform and editorial team will identify how partner content factors into conversations, taking into account characteristics like reach, audience demographics, conversation density (or author expertise) and site social activity.

What kind of partners are you looking for?

Media companies – those who play both in the traditional and conversational space – with content consistently recognized by our technology as topically relevant and influential. We are open to working with media partners in specific categories like technology, entertainment, parenting and retail. A full list of categories is available here.

How is this different from working with an ad network?

BuzzLogic’s model is very different from that of an ad network. First, we are guided by proprietary technology uniquely built to surface and organize credible conversational media. Second we wholly focus on premium peer-to-peer content, as well as household name brand advertisers. The net effect is we are able to bring media companies a way to optimize existing inventory while protecting their brands with top quality campaigns.

I’m an individual publisher/blogger. Can I work with BuzzLogic?

Yes. In addition to our Media Partners, we work with select individual authors with content that meets both our algorithmic and editorial thresholds. To apply to become a part of BuzzLogic’s own influential media partner network, please send an inquiry to community@buzzlogic.com

I still have questions. Can I talk to a real person?

Of course! If you are a media company, please contact us at mediapartners@buzzlogic.com. If you are an individual author, please send an email to community@buzzlogic.com and someone will get back to you promptly.