Social media is revolutionizing the nature of the business-to-business relationship. From searching for software to sharing success stories, decision makers ...

Social media has completely redefined the nature of the consumer-business relationship. From dining out to buying in, people are increasingly ...

If you can define “social media,” please stand up.
Time and time again, I get asked by clients to shed ...

Blogs are experiencing something of a second wave. As blogging becomes even more mainstream, it’s given an increasing number of ...

As the proliferation of blogs and user-generated content continues to transform the way traditional media is created, consumed—and monetized—are mainstream ...

Advertisers are desperate for new inventory and business models, and the marketing promise from the sheer eyeballs alone within social ...

Traffic = eyeballs = money.
This characterizes the age-old mentality of the online advertising world: the more traffic a site ...

As the world of “new new media” unfolds, consumers are in the driver’s seat, and the content they are creating–via ...

If you use traditional media assessment formulas to plan an ad strategy in the new world of social media, you’re ...

It’s easy to embrace the blogosphere without creating an overt advertorial relationship. Here’s how brands and blogs are working to ...

It has been said that the influencer model is dead. That may be true offline, but it is alive — ...

Back in the early 90s, the idea of social media held meaning only to geeks like myself, who were chained ...