Users are clicking less and less on online ads – so how else can advertisers gauge campaign impact? Jai Haissman, CEO of Affective Interfaces, gives us a peek into the potential future with a technology that can calculate a viewer’s true emotional response to online ads as they come across them in real time. What do you think – could sweaty palms become the next success metric? Time will tell…

Bill Tancer, GM of Hitwise (and more importantly, our first ever guest!) stops by once again to chat about his new book, Click. What Millions of People Do Online and Why it Matters. It’s a data party and you’re invited – tune in now!

Standards. Metrics. Best Practices. To drive the continued growth of the interactive industry, figuring out a standard buying process and and measurement system for social media is paramount. The IAB’s Gina Kim shares the latest and greatest developments from the industry’s premier organization.

Stephanie Quilao, Noshtopia blogger and author of the now retired BackinSkinnyJeans blog, joins us over a glass of bubbly to give us her raw and unfiltered view on blogging in the health and lifestyle category. Want to learn how to write a killer, potentially money-making blog? Watch this.

Jon Kaiser, long time agency veteran and Chairman of SFBIG (SF Bay Area Interactive Group), stops by to talk shop. With more than a decade of agency experience, Jon tell us what agencies need to do to not only survive – but thrive – in today’s ever-changing, social media environment. Hold on to your hats folks!

Alder Yarrow, founder and author of the popular Vinography wine blog, graced us with his presence recently to unlock the secrets of writing a blog that kicks butt. Naturally, there’s no magical formula, but somehow Alder makes even the most known blogging best practices sound fresh and interesting. Tune in to the master now and get schooled.

David Berkowitz (360i exec and well-known Mediapost columnist) accommodates our “recessionista” wine choice–and Trader Joe’s staple, a Bear’s Lair merlot–while re-capping the recent OMMA Social event in San Francisco. Number one question still not answered? How to measure the ROI of social media campaigns. What’s next? The social web moving beyond closed networks and becoming a concept that is spread across all digital media. We’re feeling the buzz!

What do agencies do best? Spend money. Social media opens up new ways to engage that go outside traditional buying. Ergo, the agency emphasis on tactical execution needs to flip, and firms to need to build strength as strategic partners. Cory Treffiletti, MediaPost’s Online Spin master and Catalyst SF exec shares how the growth of social media is forcing the interactive agency model to evolve.

Just because you have 1,000+ Facebook friends doesn’t make you a strategic marketer. Chris Heuer wants to help the cream rise to the top with AdHocnium - an “unagency” made up of PR/marketing/blogging veterans with tons of real world experience to back up the fact they have like, 2,000 Twitter followers each. Could his vision be the PR agency of the future? Grab a glass and tune in.

Are white label social networks the dark horse in the race to social web monetization? Leverage Software’s Mike Walsh sips Hocus Pocus and talks about the numerous business benefits of launching your own social network, and why his customers (from Home Depot to HP) see value in both an internal and external soc net strategy.

Tokoni, a new start up by Skype and Ebay veteran Alex Kazim, is a “life story marketplace,” that makes it easy to publish, share and benefit form online storytelling, no blog required. Alex and Val discuss the intersection between personal stories and politics, as well as the potential advertising implications. Spoiler alert:Val butchers the name of the wine and discloses her not-so-secret pregnancy!

Andy Gadiel, co-founder of Jambase, talks about how the community-driven music site’s content strategy has evolved over the years to help it become the primary live music info source for millions. Key to Jambase’s content approach? Not letting the users do it all; the site now mixes UGC with the carefully-trained eye of professionals. Will this hybrid publishing approach become a recipe for success for content companies? Ponder it over a glass of white.

Lisa Padilla of Lisacast stops by to provide a history lesson on how the most successful campaigns over the last 100 years aren’t that different from today’s viral pass along – they strike a chord with people. Don’t you just wish Clairol would bring back that “Does she or doesn’t she?” campaign from the 50s already?

Altimeter Group founder Charlene Li gives us a bird’s eye view into her new book, Groundswell. Charlene loves full-bodied reds and figuring out how companies can make social media work for them (so do we). Key take-away: People think they can control the groundswell. They can’t. Now go pour yourself a glass of red and pick up the book on Amazon (in that order.)

Hey big brands – want a template for leveraging social media to better connect with customers and build brand loyalty? Check out this interview with Freshbooks CEO Mike McDerment. He doesn’t only open the conversation with “relationships are the currency of our business” (love it!) he also makes every employee start in customer service and uses Twitter as a primary customer feedback mechanism. So fresh!

The dynamic Sam Whitmore of MediaSurvey helps Val down a glass of chocolate-flavored wine and shares PR secrets to success. Want to know the BIGGEST mistake PR people make in social media? Harvesting the crop to soon. Confused? Watch this now and it will all become clear…

Blogging better than chocolate? Val’s on the fence, but one thing is clear: Jory, co-founder of BlogHer, has a ton of interesting insights around why women have embraced blogging as a cathartic – and profitable – addiction. Settle in with a big glass of red (and a box of bon-bons) for this one!

Sarah Lacy, TechCrunch reporter and Once You’re Lucky, Twice You’re Good author charts the rise of Web 2.0 start-ups over the last few years and shares how the power shift in favor of entrepreneurs has forced VCs out of their comfort zone. Pour a glass of Tempranillo and get ready for a master class in Silicon Valley history.

Has the iPhone been the catalyst to make the mobile promise a reality? Will Google’s Android be the real game changer? Industry analyst and mobile market expert Greg Sterling forecasts the implications for marketers are huge, with the potential of growing greater with each glass of Pinot Noir consumed. His advice to marketers? Jump in there and test, test, test!

The roguish Pete Cashmore stops by to tell us the founding story of Mashable, and what separates him from the tech blog competition (hint, they have a bigger female demographic than the rest…wonder why?). Pete dazzles us with his accent, social networking metaphors and tales of new media’s future.

Note to geeks: next April Fools, don’t bother telling each other geek jokes on Twitter. Because David Spark isn’t laughing. Media consultant, journalist, San Francisco tour guide and stand up comic, the multi-talented David Spark keeps the funny coming while sharing the single biggest social media opportunity most companies are missing out on.

Courtney Cochran, wine blogger and entreprenuer (also founder of Hip Tastes and Your Personal Sommelier), joins us to share how blogging served as a launch pad for her branding empire (as evidenced by her recent book launch and multiple businesses). Tune in to learn her blogging secrets for success – as well as suggestions for that perfect spring wine. Bottoms up!

Katie “Champagne” Paine (also known as the Social Media Measurement Queen) stops by to wax enthusiastic on how the social web has given vocal customers the reach and influential power of a top journalist or industry analyst – making relationship equity ever more critical to success in today’s social marketplace. Katie drops knowledge about the ways different organizations – from non-profits to politicians – are leveraging the power of social.

In this episode, we interview Brian Solis, founder of FutureWorks and author of PR 2.0 and discuss the social media release. Is it effective? What are the best ways for PR practioners to leverage new media in message dissemination?

In this episode, Val dishes with Jeremiah about
all things social media, facebook and vampires and much more

Join BuzzLogic and featured guests discuss relevant social media topics of the day such as Facebook, blogging, search trends, online marketing and much more. All over a glass of wine in SF’s District Wine bar.