Here’s the scoop on product news, blog fans

Internet Retailer

Indeed, the growing influence of blogs as marketing tools is creating significant new ways to connect online consumers with products ...

BuzzLogic Builds Network, Hires VP Ad Sales

ClickZ

BuzzLogic is among the many firms branching out from simply organizing and supplying information to enabling advertisers to more readily ...

Branding Online: A Perfect Storm

MediaPost

Believe it or not, 2009 is shaping up to be quite a year for brands looking to capitalize on the ...

It’s Time For Brands to Get Social

BusinessWeek

Smart advertisers know consumers live their lives online and increasingly are flocking to conversational media platforms—not just as a means ...

BuzzLogic launches ad dashboard for social site analysis

B to B

BuzzLogic…. has launched a new tool that helps advertisers determine how people respond to targeted ad placements on social sites.

Bringing Ads to the Conversation

Technology Review

BuzzLogic targets ads to particular sites by focusing on social activity that suits a particular ad campaign. BuzzLogic’s underlying technology ...

BuzzLogic Unveils ‘Conversational’ Dashboard For Advertisers

MediaPost

BuzzLogic has launched a reporting and analytics dashboard that allows advertisers…to track social media campaigns….The company’s Conversational Advertising Dashboard lets ...

Military.com engages prospects in social arena

B to B

We really wanted to target the procurement industry with a specific product, to speak to the people on Capitol Hill, ...

Making Social Networks Pay, Part 2: Players and Products

E-Commerce Times

Although social network marketing has been generating plenty of interest as the ranks of Facebookers and MySpacers swell, an advertiser ...

Making Social Networks Pay, Part 1

E-commerce Times

Millions of Web users around the world have latched on to social networking sites, and many turn to them almost ...

BuzzLogic Analysis: Blogopshere Touts Thriftiness

PR Week

As the recession continues to impact consumer spending and saving, a new kind of thriftiness is seeping into consumers’ habits. ...

BuzzLogic Analysis: And the Oscar goes to…

PR Week

Hollywood is putting on the glitz this week as world anxiously awaits the Academy Awards. Influencers in the blogosphere have ...

BuzzLogic Analysis: Blogs look at new president from many angles

PR Week

President Barack Obama is up against many challenges, not only in his first one hundred days, but as we move ...

Drilling Down: Blogs Find Favor as Buying Guides

New York Times

“This is what people are trusting more and more,” said Valerie Combs, vice president for communications at BuzzLogic, a company ...

BuzzLogic Analysis: Should I Stay or Should I Go?

PR Week

The holidays are upon us, as is the requisite family travel — or this year’s popular holiday stay-cation. BuzzLogic decided ...

Making Distinctions in Contextual Advertising

ClickZ

BuzzLogic offers a variation on keyword-in-context advertising with its conversation ad targeting network. BuzzLogic matches advertisers’ conversation queries, primarily within ...

How Blogs Drive More Sales Than Social Media Sites

ClickZ

Recently, when I shopped for a mobile phone, the Verizon salesman recommended checking CrackBerry.com, which contains a collection of blogs, ...

Blogs and the Purchasing Decision

eMarketer

One-half of US blog readers surveyed thought blogs were useful for getting information about purchases, according to a BuzzLogic-sponsored study ...

Blogs Better at Pushing Product?

InternetNews.com

What do you think has more potential to influence buying decisions online, links in blog posts or a burgeoning social ...

Rethinking Blogs as a Medium for Ads

MediaLife Magazine

Rob Crumpler, chief executive officer at BuzzLogic, talks to Media Life about advertisers’ changing attitudes toward blogs, their influence over ...

BuzzLogic Analysis: Blogosphere Buzzing About the Election

PR Week

The presidential race has captured the eyes and ears of the general public. BuzzLogic has been watching blog conversations since ...

Study: Blogs Beat Social Networks on Purchase Influence

Adotas

So much for peer pressure. Consumer purchases are more likely to be influenced by bloggers’ recommendations than what friends or ...

Study Proves Blogs Influence Online Population Once Again

Profy

But the most important part of the study must be very reassuring for everyone trying (or hoping) to make money ...

Study: When it comes to influence, bloggers beat friend lists

CNet

Facebook likes to trumpet the value of “trusted referrals”–recommendations and ads with the endorsements of members of your friends list. ...

Study: Blogs Influence Purchases More Than Social Sites

ClickZ

The study, “Harnessing the Power of Blogs,” sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company, looks ...

Who Owns Social Media?

ZDNet

Who owns social media inside an organization? Who is responsible for it? Who gets the credit if things soar into ...

Conversation Measurement Toolbox Quantifies Value of Social Media

MarketingVox

Federated Media’s CM Toolbox uses an open, scalable architecture that collects, aggregates and reports data from internal reporting, third-party tracking ...

It’s Not Just What Bloggers Are Saying, It’s Who They Are

Advertising Age

When PBS Kids Sprout launched three years ago, it hired BuzzLogic to help monitor what bloggers were saying online. As ...

BuzzLogic Analysis: The blogosphere’s take on the Wall Street meltdown

PR Week

When Buzzlogic looked at the term ‘financial crisis’ influential blogs included Financial newspaper, Fabius Maximus, and Hullabaloo. Some of the ...

Blogging Is Big Business? Honest To Blog!

Internet Broadcasting Service

Aside from selling advertising, Buzzlogic studies trends in blogging to help their advertising customers understand who is blogging about their ...

BuzzLogic Launches a New Approach to an Ad Network for Bloggers

Mashable

One of the growing trends this year is that just about everyone with any kind of scale is trying to ...

Targeting Conversations, Not the Whole Web

WebProNews

Rob Crumpler, CEO of online advertising company BuzzLogic, says there’s a strong correlation between campaign effectiveness and blog quality. But ...

Are you an Influencer? If so, BuzzLogic has an ad network for you

VentureBeat

Today, BuzzLogic, a start-up capitalized to the tune of about $13.5 million, goes live with its Conversation Ad Network. This ...

Marketers Approach New Media With Caution

MediaPost

For example, social media company Doppelganger’s display ad efforts improved after it placed ads on sites that BuzzLogic had identified ...

Michael Dell ‘Friends’ his customers

Fortune

Of course, it’s not unusual for companies to care about what people are saying online; specialists like Buzzlogic and Radian6, ...

BuzzLogic Analysis: Olympics gets gold-medal coverage in the blogosphere

PR Week

Another influential blog (influence is determined by BuzzLogic’s Insights tool, which includes an algorithm that looks at over a dozen ...

Where There’s a Web, There’s a Way: A Business Guide to Getting Social

E-Commerce Times

Daniel Riveong, head of Search Marketing Services for e-Storm International in San Francisco, an interactive marketing and advertising agency, often ...

PBS’ Sprout Net Hoping That Mommy Knows Best

MediaWeek

In May 2007, the network, which targets kids 2-5, inked a partnership with BuzzLogic, a company that helps businesses engage ...

BuzzLogic’s Valerie Combs on Yo on E! — Listen Now!

Yo on E! Radio Show

BuzzLogic Analysis: Vacationers feel the heat this summer

PR Week

Influencers report that even though prices in the US are on the rise, the falling value of the American dollar ...

BuzzLogic’s Rob Crumpler on Online Market World Radio — Listen Now!

Online Market World Radio

BuzzLogic Ad Network for Bloggers Guarantees $2 CPM Rates

Digital Inspiration

BuzzLogic’s new blog ad network will pay you minimum $2 CPM (per 1,000 impressions) if your blog gets accepted in ...

FM Unveils Toolbox To Monetize Social Ads

Adotas

BuzzLogic is working with FM on the project to help them provide marketers with targeting data.

Marketing Tips for Targeting the Blogosphere

Internet Evolution

Blogs are experiencing something of a second wave. As blogging becomes even more mainstream, it’s given an increasing number of ...