WebMetricsGuru: "I'll say it again (I'm fond of this point), the best analyst is a visionary - someone who "sees" possibilities. It's also good being in the position to act on possibilities." Because the metrics are the foundation of strategy.

Give me stats or give me more time. Cameraon Olthius reflects the need for measurable results in social marketing.

Piggybacking your way to social success. Lisa Whelan urges marketers to think more systemically about the goals of a social campaign, and to ride existing social networks as the first step. {Mitch's take: Start by identifying your brand's supporters in those networks, or give your fans a place to start their own movement.]

The care and feeding of influentials. BuzzLogic can show you who they are, this article has excellent advice about how to approach and engage with influentials.

A rumination on BuzzLogic and the expert/amlifier distinction. Good stuff, though I differ with the author on the notion of amplifier. Amplifiers accelerate the conversation without reshaping it; influencers shape or reshape conversations on a particular topic consistently.