IBM Announces Enterprise Social Networking Offerings. Christopher Carfi calls it a "fantastic validation of this market." Back in 2005, when we were just starting to text BuzzLogic's analytics, we spent a lot of time talking with corporations about identifying the sources of value in their networks.

Kintan agrees about the validation of social networking in the enterprise by IBM, pointing to the risk that companies will fail to understand the architecture of participation. Imagine being able to tune your organization's internal communications for increased value. It's coming.

B.L. Ochman's 12 Tenets of Social Media Marketing is getting a lot of play. It's technology and practice centric, touching on a lot of good points, but seems to forget that communication between individuals isn't reducible to tenets in the first place. Best practices are coming, but let's not fall into the dogma of rules quite yet.

Social media under the microscope is an interesting source-and-clickstream analsyis by Matt Bailey. He scoffs at the "maturing of social media," saying it is just in its Terrible Twos. Indeed, it's true, and we're all only beginning to understand what a social metrics microscope will actually see.