Stefanie Sigurdson: Reason #2 for a marketer to blog: To Shake Down the System It doesn't matter what field you're in. From real estate to fashion design, people get stuck in a frame.

Chris Heuer: "What makes this era and this medium different is not possible to perfectly encapsulate for everyone's agreement." This is why it is important to marketers to identify and engage with thought leaders and influencers.

Marshall Sponder: "I think Web Analytics can be like a mirror - you can see what you project into it ( I often use the term 'touch the data' - I need to connect on a gut level (again, the artist) in order to know what to do next)." Marshall goes on to say that BuzzLogic is trying to identify important conversations, which is only one aspect of what's important in our opinion. Rather, it is the people who are making those conversations happen, particularly the folks who are creating communities of connection around a topic.