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Using Social Media to Build Your Brand Buzz

Social Media Today and Carey Publishing Group gathered some leading practitioners of social media marketing for a discussion about the tools and strategies marketers can use in the increasingly dynamic network of conversations that inform customer opinion. Featuring Mike Prosceno, vice president of marketplace communications at SAP, Todd Davison, president of Bulldog Solutions, Jim Murphy, research director at AMR Research, Todd Tweedy, CEO of BoldMouth, Jerry Bowles, founder of Social Media Today, and Mitch Ratcliffe, cofounder of BuzzLogic, the conversation covers:

  • An introduction to the corporate communicator’s new toolkit of social media technologies and services.

  • What/how metrics are used in determining the value of social media.

  • Understanding the power of word of mouth and viral marketing.

  • What role will video, blogs, wikis, social networking and DIY web applications play, and what effect will all of these have on traditional business models?

    • You can listen to the conversation here. Enjoy, and feel free to follow-up with questions on BuzzBlog.

    Posted by Mitch Ratcliffe on March 7, 2007 9:39 AM |

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