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Brand Advocates: Give it to me Straight

A recent JupiterResearch report on Brand Advocates (see MediaPost) is interesting. It makes sense that influential brand advocates like to go straight to the source when it comes to researching products and purchase preparation. After all, they pride themselves on a direct relationship with that brand, do they really want to rely on some other fan's blog to access the latest product or company info? Once brands discover who their most powerful advocates are, developing specialized online tactics aligned with their existing behavior is a smart move.

Posted by Valerie Combs on August 15, 2007 3:01 PM |

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