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ComScore Delivers New Conversational Media Report

Mike Sachoff reports on WebProNews that Comscore has launched a custom report specifically designed to measure blog audiences. We like it. This is a much needed development that will help social media channel quickly earn a seat at the strategic marketing/advertising table. Numbers speak volumes and it is very telling that Comscore clients are pushing to wrap metrics around social media like blogs in order to drive ROI. We've got some stuff up our collective sleeve on this front as well. Stay tuned.

Posted by Valerie Combs on September 13, 2007 2:01 PM |

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