We are unveiling a new way for our customers to get more value out of sentiment scoring within the BuzzLogic offering. This involves a partnership with KDPaine & Partners, where BuzzLogic customers can now leverage professional sentiment scoring methodology to achieve greater accuracy and depth in understanding blogger sentiment – a key component in successfully crafting a social media engagement strategy. As more brands start allocating additional marketing dollars to social media, understanding the true meaning behind a particular blog post becomes crucial to driving true ROI. Katie says it best:

“Computers can do a lot of things well, but differentiating between positive and negative comments in consumer generated media isn’t one of them. The problem with consumer generated media is that it is filled with irony, sarcasm and non-traditional ways of expressing sentiment. That’s why we recommend a hybrid solution. Let computers do the heavy lifting, and let humans provide the judgment.”

We're excited to work with Katie and team to bring this additional value to our clients.