Last week, we ran queries to analyze how a big news story can potentially trickle out to the blogosphere. We chose a headline that seemed to be everywhere: the infamous (and unsubstantiated) "pregnany pact" story of Gloucester, MA. Seventeen girls in a local high school became pregnant this year, and there are conflicting reports as to whether they had an agreement to get pregnant and raise children together.
We ran two queires to source conversations and the influencers driving them: Gloucester + teen pregnancy; and pregancy pact + high school.
The first string produced a much more robust result - at the time of the analysis, there were 136 influential blog posts in the conversation, and more than 88% of the posts included the word "pact."
Interestingly, most of the influential social content picked up on this subject was sourced from the blogs of traditional news sites - not parenting blogs.
#1: Associated Content: 17 Girls Pregnant from Gloucester High School
#2: Boston Herald: Teen Moms: Pregnancy Pact a Dumb Idea
#3: National Post (Canada): Teen pregnancy pact shocks Massachusetts city
The only influential parent blog making the influential top 10 was Parent Dish. Other UGC sites making the top 10 were A Child Chosen and Edstrong.
Why has this story fallen flat in the blogosphere? Perhaps news items reported to death in mainstream media lose their edge - or it could be the somewhat salacious (not to mention sketchy) idea of a teen pregnancy pact didn't warrant attention/content from influential consumer blogs.

