I am so thrilled with our latest back-to-back episodes of Vino Diaries. Last week, our lady of Web2.0, Sarah Lacy, stopped by, and this week we welcomed a woman whose name I've long pined for, Jory Des Jardins, co-founder of BlogHer. This interview was incredibly fascinating, and I should add the bottle of Nadia (a refreshing white rhone blend) was a standout (props to District's amazing wine director Caterina Mirabelli).
Jory talks about the notion of blogs serving as today's digital "back fence" for women - a means to connect, communicate and lean on each other. This dynamic goes much deeper than affliations enabled by social networks, which, according to Jory, connect people by tag, interest or keyword. Blogs "connect people by concepts, by emotions, by stories," making the ties established on these platforms much more significant.
BlogHer's recent poll of women bloggers also reveals an interesting fact - 55% of women would give up alcohol for blogging (though a meager 20% would be willing to ditch chocolate). Blogging is indeed a new addiction, and the very same women who blog from the heart also control household spending - a fact causing many a brand advertiser to salivate.
Click here for the full interview - and don't forget to check out the
Francisco July 18-20!
