Our latest analysis for PR Week was just published, and this time we looked into the increasing influence of parenting blogs.

Some highlights:

-On the subject of kids, MomLogic is the most influential blog overall, with posts on a wide variety of parenting and child-related topics such as planning birthday parties and how to get kids to help with chores.

-Travel is a hot topic among the mommy blog influencers; 18% of the influential posts related to the term “kids” are focused on travel. The Flyaway blog, which has three influential posts related to kids and travel, provided a cheat sheet of the best toys to keep kids occupied on flights and car trips.

-Within the conversations around “kids,” 23% of the influencers were concerned with meals at school and include advice on what to put in lunches to keep your children smart (think healthy proteins and veggies).

-And what were the influencers saying about the hoards of new celebrity babies? In a query on “celebrity” and “baby,” we found the most talked about celebrity offspring was not Brad Pitt and Angelina Jolie's twins (although they came in second). Rather, it was Sunday Rose, Nicole Kidman and Keith Urban's little girl, who scored 12% of the influential posts in July.

Check out PR Week or The Speak Media Blog for more details.