Our latest PR Week blogger analysis focused on what else? The Olympics. Here is a little snapshot:

-Michael Phelps is the swimmer and Olympian everyone is buzzing about, with over 50 unique blogs emerging as influencers on him specifically.

-Both the men's and women's gymnastics generated notable blog chatter. On the men's side, influencers lamented the loss of the Hamm brothers, who were instrumental in the team's finish in Athens. In fact, influential blog Kids Prefer Cheese noted that the US stock market fell upon the announcement of the second Hamm loss.

-The business of the Olympic Games has not been forgotten among bloggers. The fact that NBC has passed $1 billion in ad revenue around the games has many bloggers buzzing that this is quite an accomplishment given the economic climate.

Want more? Check out the full analysis here.