Some companies just intrinsically get social media. Freshbooks, a cool online invoicing start up, is one of those companies. We recently sat down with CEO Mike McDerment to understand his secrets to social media success.

Social media prowess should start from the top. As founder and CEO of a growing start up, Mike has a lot on his plate. But he makes time for social media. He's an avid user of the all the tools and platforms and blogs regularly. It's much easier to ensure the right social media philosophy is embraced throughout a company when the CEO not only talks the talk - but walks the walk.

Customer service is everyone's business. Mike says every employee at Freshbooks starts in the customer service department. So, regardless of function, be it product development or marketing, each and every Freshbooks employee knows the value of listening to customers, and is extremely tuned in to their desires and pain points.

Social media is not a campaign. Mike says thinking of social media as a campaign with a finite start and end date is a set up for failure. "You don't do social media for 3 months and then turn it off," says Mike. Mike recommends to start off with listening, see what people are saying, take those lessons and build ongoing strategies around those findings. Here here!

Check out the full interview, preferably with a glass of Cab.