BuzzLogic Secures $9.6 Million Series A Equity Financing

SAN FRANCISCO - January 16, 2007 - BuzzLogic, the pioneering social media influence software company, announced today that it has closed a $9.6 million Series A equity financing round led by Adams Capital Management, Ackerley Partners and Transcosmos Investments & Business Development.

BuzzLogic's first product is an on-demand enterprise software service enabling marketing and communications practitioners to identify key influencers within specific conversations taking place in social media such as blogs. Marketing and communications practitioners can use these insights to understand influence and who wields it, to manage their brands, reputations, products and customer relationships.

"World-culture and the way people pay attention is shifting as a result of the rise of social media such as blogs, video blogs, podcasting and so many new forms of expression," said Rob Crumpler, BuzzLogic CEO. "The media world and its business fundamentals are changing drastically, sending marketers and publishers scrambling to figure out what to do about it."

"Marketers, publishers and individual bloggers each have a stake in the new media world, but with millions of blogs and thousands of conversations, they need new tools to tie things together and create sustainable economic models. BuzzLogic's approach to identifying influence within specific social media conversations paves the way to make this happen."

"BuzzLogic fills a unique need in an emerging market and will shape the way we understand and engage with social media," said Anthony D. Lye, venture partner for Adams Capital Management. "BuzzLogic is a key investment in an Adams portfolio of innovators and pioneers."

"There is enormous synergy in the Adams - Ackerley - Transcosmos combination that will help us build our business and take full advantage of the opportunity in front of us," said Crumpler.

About Adams Capital Management

Established in 1994, Adams Capital Management (ACM) is a national venture capital firm with $700 million under management. ACM is a lead Series A investor that is noted for its domain and operations expertise in the information technology, networking infrastructure and semiconductor industries. ACM's discontinuity-driven investment strategy targets emerging growth companies with disruptive technologies that yield innovative products with the potential to define and dominate their categories. For more information visit http://www.acm.com.

About Ackerley Partners

Ackerley Partners, LLC is a privately held firm that invests in dynamic companies in the media and entertainment industries. Since its inception in 2002, the firm has leveraged its extensive domain experience and broad network of relationships to identify and back talented people building innovative companies including CSTV, FastChannel Network, Plum TV and Without A Box, Inc. The firm was founded by Chris Ackerley, Ted Ackerley and Kim Ackerley Cleworth following the sale of The Ackerley Group (NYSE: AK), a diversified media and entertainment company, to Clear Channel Worldwide (NYSE: CCU). For more information, please visit http://www.ackerleypartners.com.

About Transcosmos Investments & Business Development, Inc.

Transcosmos Investments & Business Development, Inc., is a wholly owned subsidiary of Transcosmos, Inc. With offices in Bellevue, Wash., and Mountain View, Calif., Transcosmos Investments & Business Development is a strategic corporate investor and an active local business partner for Internet-based U.S. technology companies expanding into the Japanese marketplace. It is the international partner-of-choice, offering capitalization of joint ventures, infrastructure development, strategic relationships, staffing and localization to companies in the U.S. technology sector -- effectively creating a pipeline of technological information to Japan. Transcosmos Investments' portfolios, which focus on companies specializing in digital marketing, e-commerce and digital media, include such marquee brand names as AskJeeves, Inc., DoubleClick Inc., RealNetworks Inc., NetRatings Inc., Atom Shockwave, Inc., Become Inc. and CinemaNow, Inc. For more information, please visit: http://www.transcosmos.com.

About BuzzLogic

BuzzLogic is a San Francisco-based on-demand software company that enables marketers to identify who is influential within specific conversations taking place in social media, and to use this information to better manage their brands, reputations, products and customer relationships.