BuzzLogic Knowledge Community

A Cluetrain Workshop

Thanks to Doc Searls, who gave us permission to post a wikified version of The Cluetrain Manifesto open for editing by the community, so that we can conduct a discussion of influence in the context of the fundamental insights into the conversational market provided by Doc, David Weinberger, Chris Locke and Rick Levine. Click into The Cluetrain wiki workshop to participate! The original site is a read-only site, so here's your chance to join in the clue-i-fication of the influence market. If you haven't bought the book, be sure to pick up a copy at Amazon. Join in the constant rewriting of history of marketing.

An overview of BuzzLogic

BuzzLogic's Mitch Ratcliffe talked with Alex Iskold and Richard MacManus of Read/Write Web about the history of BuzzLogic and what makes us different. There's a great collection of follow-up answers from readers, to dig into, as well.

A chat about the founding of BuzzLogic

BuzzLogic's Bob Schettino sat down with Tim Nichols of TechAddressto talk about our influence monitoring tools. Tim does a great job of covering what we do.

A Day Late and a Dollar Short

Armed with a Search Engine, the average Internet User is almost always able to find the actual "horse’s mouth" in any area of interest. Does that make Newsweeks's major feature article irrelevant?

Thoughts about the influence model

Being all things to everyone is often the siren song of marketing, but does that amount to being nothing to anyone?

Social epidemics

We believe that marketplaces are conversations. We believe that social epidemics are often fueled by the ideas of a relative handful of individuals, and that those individuals may vary from day to day. And we believe there is enormous value in understanding the intersection of these ideas.

Websites worth checking out

Here a list of sites we like