BuzzBlog
Catch our latest musings and insights on conversational media and advertising.
Do Friends’ Opinions Really Matter Less?
Can it be true that the power of the personal recommendation is fading on the web? Last month, Ad Age’s ...
Read More »Welcome Jonathan Schwartz
As BuzzLogic continues to build out its East Coast presence, I am really excited about who we’ve brought on board ...
Read More »Blogs Are For Kids…..Really!
Is blogging really just a phenomenon for us old folks? Pew Research Center released a report this week saying teens ...
Read More »BuzzLogic #1 in comScore – 78 MM Uniques and Counting!
Last week marked another big milestone for BuzzLogic – we’re now ranked by comScore as the single biggest access point ...
Read More »Welcome Peter…..And Happy New Year!
Today marks an exciting day for BuzzLogic as we welcome Peter O’Sullivan (formerly head of Western sales at Google) as ...
Read More »Crystal Ball: Social Media Will Scale in 2010
Technical innovation combined with a maturing market means social media may soon live up to its advertising promise.
Read More »Shareable Ads: Next Wave or Pipe Dream?
Slapping a “share this” button on a banner ad isn’t new, but it is an action more aligned with the behavior of web users today.
Read More »The Fifth Cornerstone: Advertising
Jim Tobin at Ignite Social Media published a great post today about the four “cornerstones” of holistic monitoring, highlighting how ...
Read More »Audience + Content = The Future of Advertising
What a week. It’s been a whirlwind at ad:tech New York (an encouraging sign our industry is poised to rebound), OMMA AdNets just wrapped, and today we announced our Media Partner Program, with IDG TechNetwork as our launch partner.
Read More »Social Ads on the Rise
Are advertisers warming up to social media? According to Nielsen, it seems like the ice indeed is starting to thaw. ...
Read More »Community vs. Content
The hype around community platforms (i.e. social networks) is huge, so it’s always interesting when a study comes along that ...
Read More »Beyond the Social Graph
360i’s David Berkowitz always has something interesting to say, and his recent MediaPost column is no exception. In it, ...
Read More »The Great Brand Chase
I recently returned from maternity leave, and have been slowly reintegrating myself back into the real world (rather, the real ...
Read More »Media & Conversations, going forward
Change is sweeping the marketing industry; all digital media is becoming conversational in nature, which means existing media buying and ...
Read More »Conversational Advertising Dashboard Launches
Our team at BuzzLogic has been hard at work, with what we believe is a very exciting development designed to ...
Read More »Lessons shared from the IAB 2009 Social Media Conference
Today is both an exciting and daunting time to be an online marketer – with so many ways to reach ...
Read More »A Proposed Social Media Measurement Framework for Blogs
When approaching the campaign lifecycle where a component of the media plan calls for social media, specifically blogs, BuzzLogic recommends ...
Read More »Lessons shared from the IAB 2009 Social Media Conference
Today is both an exciting and daunting time to be an online marketer – with so many ways to reach ...
Read More »A Proposed Social Media Measurement Framework for Blogs
When approaching the campaign lifecycle where a component of the media plan calls for social media, specifically blogs, BuzzLogic recommends ...
Read More »Summer movie chatter on the social Web
Summer is on its way and with the new season, comes the summer action flicks. This month, we looked at ...
Read More »BuzzLogic Analysis: Blogosphere Abloom About Gardens
With the economy still struggling, an old trend is making a comeback: vegetable gardens. Consumers are reading up on gardening ...
Read More »I don’t want your stinking ad, I’m trying to have a dinner party here.
Jason Calcanis’ recent Mediapost column from the halls of OMMA Global hit a chord. While he’s right ...
Read More »Blurring editorial lines with sponsored content….and what of trust?
There is a growing interest in sponsored content on blogs – Forrester’s Jeremiah Owyang has sparked a good conversation on ...
Read More »Influencers pick Oscar winners
Last night’s Academy Awards did not disappoint, as Hollywood put on its best threads and celebrated its craft. This ...
Read More »Influencers pick Oscar winners
Last night’s Academy Awards did not disappoint, as Hollywood put on its best threads and celebrated its craft. This year, ...
Read More »Influence: Looking to make another quantitative leap
Influence is a fairly nebulous term – Phil Sheldrake’s Influence Scorecard is a great step towards making it less so. ...
Read More »Influence: Looking to make another quantitative leap
Influence is a fairly nebulous term – Phil Sheldrake’s Influence Scorecard
is a great step towards making it less so. By ...
PR Week: Blogs, Barack, and his blackberry
Without a doubt, the new administration is facing many challenges as it enters 2009. The topics front and center with ...
Read More »Getting Social with OMMA
Yesterday was the day-long OMMA Social event in San Francisco, a nice way to kick off 2009. Overall, the mood ...
Read More »Chris Heuer: 10,000 Friends Does not a Strategist Make
Chris Heuer, founder of Social Media Club and now, Adhocnium, is always a fun person to shoot the breeze with, ...
Read More »PR Week: Should I Stay or Should I Go?
The irony can be painful – you’re doing all you can to save money this holiday season, so why does ...
Read More »Blog Talk Radio Blah Blah Blah…
Todd Parsons, BuzzLogic’s co-founder and chief community officer, sat down with BlogTalk Radio’s Blogger School to chat about how ad ...
Read More »Mike Walsh: Frankly, I Don’t Click on Those Things
To read the press you’d think advertising is the only way to make money off of the “social graph.” Not ...
Read More »PR Week: The Buzz on Gadget Gift-Giving
‘Tis the season…..for penny pinching. With the long-awaited Black Friday and Cyber Monday just around the corner, time will soon ...
Read More »Why PageRank is Not an Influence Kingmaker
Our Jupiter Research research study got some nice play when Steve Rubel referenced it yesterday in a post about how ...
Read More »ad:tech New York: ObamaRama
ad:tech coincided with the presidential election this year – arguably the biggest, most successful marketing campaign of 2008.
Coming on ...
Here’s a Story: Alex Kazim and the Power of the Personal Anecdote
This year’s election could easily be summed up by two words: Joe the Plumber (ok, make that three). Joe’s small ...
Read More »eMetrics Round Up
Last Wednesday, I attended and spoke at the eMetrics Conference in Washington DC. The timing was certainly appropriate given ...
Read More »Study: Blogging’s Dead? Someone Forgot to Tell Readers.
Last week, a Wired story claiming blogs are dead hit the web. According to the author, Valleywag reporter Paul Boutin, ...
Read More »Blog Influence on Consumer Purchases Eclipses Social Networks
San Francisco — Today, BuzzLogic, a social media analysis company and ad network, revealed the results of its Harnessing the ...
Read More »Social Media: You Don’t Own Me!
Last night I was lucky enough to participate in a timely panel discussion put on by the Social Media Club. ...
Read More »Pump Up the Jam: Vino D Sips with JamBase’s Andy Gadiel
Who doesn’t love live music? No one. And, after an enjoyable afternoon sipping a crisp and delicious Blanco Nieva, it’s ...
Read More »New Marketing Summit Round Up – Thanks Chris Brogan and, of course, Braintree
BuzzLogic co-founder Todd Parsons and I got back from a whirlwind two day trip to the Boston area for the ...
Read More »Lisa Padilla: Blueberry on the Nose, Social Media on the Mind
We recently sat down with social media maven Lisa Padilla, the force behind the web radio show Lisacast. Over a ...
Read More »Gartner Challenge: Who’s Listening?
Coinciding with the release of Gartner’s recent report, Social Media Delivers Marketing Intelligence, Gartner Research VP Andrew Frank threw out ...
Read More »Deep Thoughts: Pondering the Future of Blogging
The recent release of Technorati’s 5th Annual State of the Blogosphere report got many bloggers talking about the story behind ...
Read More »Charlene Sips Vino & Talks Groundswell
Having Charlene Li on Vino Diaries was a treat. I’ve loved talking with her through the years, mostly because she ...
Read More »PR Week: Olympics Score Blogger Gold
Our latest PR Week blogger analysis focused on what else? The Olympics. Here is a little snapshot:
-Michael Phelps is the ...
That’s Fresh: Mike McDerment on the Right Way to do Social Media
Some companies just intrinsically get social media. Freshbooks, a cool online invoicing start up, is one of those companies. ...
Read More »PR Week: Parents are the New Influencers
Our latest analysis for PR Week was just published, and this time we looked into the increasing influence of parenting ...
Read More »Vino Diaries: Getting Schooled by Sam
Sam Whitmore, the force behind Media Survey, recently dropped by Vino Diaries, much to my selfish delight. A PR person ...
Read More »Jory Des Jardins: Blogging is the New Cosmo
I am so thrilled with our latest back-to-back episodes of Vino Diaries. Last week, our lady of Web2.0, Sarah Lacy, ...
Read More »Vino Diaries: The Divine Ms. Lacy
Last week, we were lucky enough to welcome long-time Businessweek reporter and newly-minted book author Sarah Lacy (check out her ...
Read More »Influencer Analysis: Summer Vacation Tips
For our latest analysis snapshot, we ran some conversation queries to surface what the influencers had to say about summer ...
Read More »How does your brand feel?
Val likes to play a word association game with guests on the Vino Diaries. It’s actually very interesting to ...
Read More »Greg Sterling: Drink, and Be Mobile
I was pleased to welcome an old buddy of mine, Greg Sterling, industry analyst and blogger, on our most recent ...
Read More »AI: The Day After
It turns out all of the positive influencer buzz in the world couldn’t turn David Archuleta into this season’s American ...
Read More »American Idol: The Final Analysis
It’s the last week of the competition, and the bloggers have weighed in. Now, what will the voters decide? Here ...
Read More »Why fluid dynamics matter
Hi there, I’m Jean Sini, and this is my first post on the BUZZblog. I’ve been on board for ...
Read More »AI: David Archuleta the One to Beat?
Another week, another AI analysis. We’re getting down to the wire. Though this post is hitting the blog Wednesday evening, ...
Read More »AI: Week of May 5
American Idol is getting down to the wire, with a mere 4 contestants performing Tuesday May 6. The buzz from ...
Read More »The Top 25 Influential SOB’s
As promised, I ran a conversation query in the BuzzLogic application to uncover the most influential sites and posts in ...
Read More »Taking the SobCon 08 Challenge
Sandra Ponce de Leon and I are attending the SobCon08 event in Chicago this weekend – meeting incredible people and ...
Read More »AI: Week of April 28
Neil Diamond was in the house with the Idols last night, a treat for both viewers and contestants. However, the ...
Read More »Social Media Advertising: Relevance Trumps Size?
When it comes to spending ad dollars in social media, a recent Brandweek article got to the heart of why ...
Read More »AI: Week of April 21
Musical genius Lord Andrew Lloyd Weber was in the American Idol house last night. After a string of broadway-infused performances, ...
Read More »BuzzLogic Acquires Activeweave, Company Behind BlogRovR
San Francisco — BuzzLogic, an online influence-targeting company and growing social media ad network, today announced its acquisition of Activeweave, ...
Read More »Blogs Go Green for Earth Day
With Earth Day fast approaching, our latest influencer analysis followed green buzz in the blogosphere. Check out the full story ...
Read More »AI: Week of April 14
It’s that time of the week again. After a night of Mariah Carey covers, here is how the contestants rank ...
Read More »AI: Week of April 7
Only 8 contestants left, and after last night’s (Tues April performances, it’s hard to say who will emerge victorious, ...
Read More »Influencers Lack Clout…Really?
MediaPost today reported on a study from Canadian research firm Pollara that concluded people trust friends and family online more ...
Read More »AI: Week of April 1
American Idol analysis has resumed! Leading up to the performances last night (Tuesday, April 1) the top nine ranked as ...
Read More »Blog Ads: Get Creative!
Last week, BL Ochman posted a great story on whatsnextblog.com highlighting the need for awesome creative in blog advertising. This ...
Read More »American Idol: Influencer Buzz Begins!
We can’t believe it’s already been a year since last season’s American Idol, when the blogosphere was buzzing with scathing ...
Read More »Courtney Cochran: Blogging Secrets from a Wine Diva
Courtney Cochran, the blogger/book author/entreprenuer behind Your Personal Sommelier and Hip Tastes Events, recently stopped by District Wine Bar to ...
Read More »Buzz at SEMpdx
I was lucky enough to sit in on SEMpdx panel yesterday in beautiful Portland about marketing within social media. The ...
Read More »Katie Paine, Measurement Queen, Speaks to Vino Diaries.
Katie Paine, founder of KDPaine & Partners stopped by for our latest episode of Vino Diaries. Besides being an all-around ...
Read More »Agencies on Social Media: All Talk No Action?
The recent TNS Intelligence/Cymfony poll of more than 60 marketers revealed many marketers are less than thrilled with their agencies ...
Read More »Brian Solis on the State of the SMR.
The Social Media Release is a hot topic among both those manufacturing news (PR departments), and those trying to make ...
Read More »Tim Draper: Venture firms getting into the content game?
Live from AlwaysOn Media in NYC last week, John Shinal at vator.tv interviewed Tim Draper about the significant changes around ...
Read More »Random Snapshot: Bloggers React to Writer’s Strike
We wanted to know how the online influencers are reacting to the writers strike, so we did a deep dive ...
Read More »When Social Media Bites Back…It Hurts!
The first month of 2008 is coming to a close and already we have witnessed a couple of corporate missteps ...
Read More »BuzzLogic moves to new digs
Buzzles get a new home. Here we are in an our official exodus from the LookSmart building now that it ...
Read More »New Year, New Reminders
Its officially 2008, and as we kick the New Year off, its always good to revisit basics and best practices, ...
Read More »Random Snapshot: The Hottest End of Year Conversations
Its always fun to look back at a year as it comes to a close. The search engines do it, ...
Read More »Blogger’s Choice Awards 2007: Results are in.
The people have spoken. Jason Lee Miller at WebProNews provides a great overview of the Blogger’s Choice Awards 2007 results. ...
Read More »Random Snapshot: Shopping Predictions
This month’s PR Week MediaWatch column by BuzzLogic focused on what influencers had to say about how holiday spending is ...
Read More »3.5 billion brand conversations per day?
That is a lot of talking. According to a PQ Media study, 80% of consumers trust — or rely on ...
Read More »Scoble’s Media Metrics
We enjoyed the recent post from Robert Scoble whiteboarding about social media measurement this week.
What I like most is the ...
Kill the Conversation? How about Defining it First.
Max Kalehoff and Pete Blackshaw are talking about conversation overload. It is true the term is dominating the vocabulary of ...
Read More »Random Snapshot: Influencer Tidbits
We’ve been running some conversation queries within BuzzLogic to see which news developments are registering on the influence scale. What’s ...
Read More »ComScore Delivers New Conversational Media Report
Mike Sachoff reports on WebProNews that Comscore has launched a custom report specifically designed to measure blog audiences. We like ...
Read More »SES and Social Media
Daniel Riveong provides a quick but insightful wrap up on the recent SES show in San Jose. Sadly, we missed ...
Read More »Pay Per Post: An Army on the Rise?
Should you want a lively debate, just try taking the position that Pay Per Post is a legitimate revenue model ...
Read More »Brand Advocates: Give it to me Straight
A recent JupiterResearch report on Brand Advocates (see MediaPost) is interesting. It makes sense that influential brand advocates like to ...
Read More »Links are Dodo Birds? Not so fast…
Steve Rubel over at Micropersuasion says measuring influence via online links is dead and new factors should be considered. ...
Read More »Facebook: The New Press Release?
Robert Scoble recently blogged about a PR experience he had on his iPhone within Facebook.
I agree with Brian Solis ...
Back from Beta
Wow…It’s been awhile. I promise BuzzLogic hasn’t fallen off the face of the blogosphere, it’s just that things like taking ...
Read More »Sentiment scoring gets a zero
Last week Alan over at BlogWhine, Alan played a little virtual kick-ball with the brand monitoring industry, focusing on the ...
Read More »What’s driving the U.S. Attorneys story?
National Public Radio suggests that bloggers, particularly the Talking Points Memo site, and not the mainstream media, are driving the ...
Read More »
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