Our advantage

BuzzLogic is the first of a new generation of solutions for monitoring, understanding and engaging with social media. BuzzLogic uniquely enables marketing and communications practitioners to identify who is influential within specific conversations taking place in social media– in real time and over time.

BuzzLogic differs significantly from first generation tools, such as blog search engines, which can only tell marketers who is popular, not who is influential on specific topics and in time-bound conversations. BuzzLogic also differs significantly from the brand monitoring and analysis services that can tell marketers what a sample of bloggers was thinking a few weeks ago, not what is happening right now. And it differs from both in its ability to enable, track and measure engagement.

These are gigantic shortcomings when you have to make strategic decisions based on incomplete or out-of-date information.

BuzzLogic departs from conventional wisdom in its view that influence in social media cannot be accurately gauged by popularity or a subjective evaluation of individual authority alone. For example, a participant who is considered an authority on a given topic might have great influence on that topic, but less or no influence if a new topic is introduced into the conversation. Likewise, an individual page may be very popular but may actually rank very low on an influence scale for a specific topic in a specific context.

BuzzLogic believes instead that determining influence requires a more comprehensive and sophisticated method that goes beyond popularity and authority to look at the context of content, relationships, and the gestures participants make in conversations over time.

Technology-driven insight

With BuzzLogic, marketers get insight on demand – when they want it, how often they want it and as many times as they want it – with no lag between data gathering and reporting and at a fraction of the cost. The ability to use technology to deliver both data and insight is a clear advantage over media analysis and measurement services, which must apply human expertise – and the time lag built into this process -- in the form of panels to glean insight from data.

Relationships determine influence

BuzzLogic also differs from blog search engines, which measure the popularity of blogs. BuzzLogic dynamic maps show the impact of relationships that form, disband and evolve as conversations on specific topics evolve. These maps prove (or disprove) the influence of specific bloggers on particular topics at moments in time and over time. With BuzzLogic maps, marketers get more reliable and more actionable information about influence.

The BuzzLogic method of determining influence is unique in the industry and results in a much more accurate and reliable outcome than alternatives that consider just popularity or authority or popularity or some combination of the two.