I’m a bit late with this update, but please don’t hold it against me ;).
We had a lot of things going on:
- launch of a new ready-made batch
- preparing and executing a strategic acquisition
- working on improving our custom DFY site service and completing the majority of pending orders
- we acquired two new content sites for our own portfolio, and six websites for our clients
- I’m wrapping up the second installment of a 4-part series on my blog (12k words)
- I published a lot of new content on AI/RXL blogs + guest posts on 3 SEO-related blogs.
It was a pretty interesting (read: hectic) month, but the time has finally come for me to give you guys an update.
***If you somehow missed the intro post – click here***
In all honesty, I didn’t get a chance to properly execute everything I had planned for August.
But, I managed to create an in-depth keyword matrix and prepare the outlines for Steve, my main writer for this project. Not only that, I secured five links (guest posts) from very relevant sites.
Three links are pointing to the homepage with branded anchors, and two are pointing to one informational article. I used partial-match anchors for those two links (‘gear you’ll need for X‘ type of anchor text).
Overall, it was a slow month (action-wise), but the traffic has constantly been growing. That’s very encouraging, and it made me feel very good about this entire project.
We currently have around 50,000 words in the pipeline.
Most of it is already written. I expect all those articles to be up and running/published within the next two weeks.
While we’re working on the content, we’ll slowly scale our link building efforts to match the link velocity of our competitors.
I’ll be increasing the velocity month over month by 3-5%, depending on the results — more on that in the next update.
Let me share a couple of screenshots so you can put everything in perspective:
As you can see, the number of articles is exactly the same. We started getting some affiliate clicks, but no conversions for now.
The traffic is on the rise, and the average time on page is very solid.
Ahrefs shows pretty significant improvements all around, and I like that. But that’s really not that important. At least not in this stage.
Here’s the plan for September
- Publish all that content
- Do proper on-page/technical SEO after we publish the entire batch to make sure that everything’s primed for success
- Continue working on the link building
- Create a custom plugin for comparison tables (this will save us a LOT of time)
- Get that first conversion!
In my next update, I plan to take a deeper dive into keyword research, and, hopefully, link building. The latter depends on how much time will I have to do a proper write-up.
If you’d like to follow along and join the raffle (if I fail, of course), you’ll need to sign up to the e-mail list. You can do that below:
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Keep an eye out for my next update (early October). We’ll be attending (and sponsoring) three conferences in Oct/Nov, so I really need to publish the next update before I head out.
In case you’re wondering which conferences I’ll be attending:
See you there? Let me know in the comment box below and let’s grab a lunch/beer(s).
If not, help me spread the word by sharing the case study with your peers.
Let’s crush it!